Explain the creative technique used to capture the attention
Assignment
Analyzing News Media
For assistance completing this assignment, view theMedia Literacy Skills video for an overview of media literacy concepts and tutorial for how to conduct your analysis.
The media’s role as a source of information is one that we are highly dependent on. We depend on the media to tell us about things that are going on in our cities and states, in our nation, and in other countries so that we can make informed decisions. Rarely, however, do we critically think about the creation of the message or the media organizations that deliver those informative messages to us.
For this assignment, you will choose one media entity to analyze the content of news media. You may choose a local, national, or international news source. Choose a time that will allow you to view, read, or listen to the source for a one- to two-hour block of time. Because of the nature of immediate updates in digital media, it will be important to analyze a specific block of time. Here are some suggestions for capturing news that is not in print format:
? Television News: Set your DVR so that you will be able to revisit the recording for the analysis.
? Radio: Find the online component for the broadcast, and useAudacity to record the news talk show of your choice.
? Website: To truly capture the news from a website for a particular time frame, you should save the webpages to your computer so that you will have a record of them to analyze as you have time.
For the analysis, you must:
? Identify the author of the message.
? Explain the creative techniques used to capture the attention of the audience.
? Identify and explain the values and points of view that are contained within the message and those that are omitted from the message.
? Discuss how different audience members may interpret the message.
? Adhere to the News Media Analysis Template.
The analysis must:
? Be a minimum of two pages and no more than three pages in length (excluding the title and reference pages) and be formatted according to APA style as outlined in theAshford Writing Center.
? Include at least three sources from the reading for the week to support your ideas. The list of sources must be formatted using APA style.
Check It! Your assignment must be submitted throughGrammarly prior to submission.
Saving Your Work: To maintain the formatting of your work, you are strongly encouraged to save your assignment as a PDF file. ViewSaving a Word Document as a PDF for steps on how to do this.
Carefully review theGrading Rubric for the criteria that will be used to evaluate your assignment.
