Explain and critique a range of relevant theories
Strategic Management
This assignment assesses how well you can do the following (as outlined in the module specification):
Explain and critique a range of relevant theories and concepts of the strategy process and international business issues
Critically review and implement the strategy of an organisation in light of international business issues
Critically evaluate strategy formulation and implementation
Produce creative strategic solutions to business problems for organisations facing diverse challenges, especially where there is incomplete information and ambiguity
Key Skills to be practiced /assessed
Plan, organise and manage your time
Conduct research, gather and analyse data while critically applying
relevant theories and concepts
Use initiative
Apply effective written skills
Work individually to solve a given problem
Details of the task (Use Nigeria as an international market)
Using Tesco plc (www.tesco.com) as a case study, prepare a report of no more than 2,500 words that:
Identifies a potential target market for Tesco’s future international expansion strategy. (This means that you must not choose an international market already served by Tesco; doing so will result in failing this assignment).
Analyses the macro-environmental characteristics of this market.
Critically analyses the external and internal environments of the firm, applying relevant theories and concepts.
Identifies the key strategic issues (opportunities and threats) the firm faces in expanding into this market.
Evaluates the various options the firm may adopt in expanding into this market.
Recommends actions to be taken to ensure that this strategic international expansion is a success for the firm.
