Explain the difference between direct retailing and direct marketing. Then, provide two examples of companies that sell using direct retailing and two examples of companies that sell using direct marketing. Please, use examples other than those in the book. Note: Do not tell me methods of direct retailing (email, catalog, etc.) give me examples of companies that use the method.
This chapter also mentions suggestion selling and trading up. Provide a customer-focused example of each one of these and explain why each of your examples would make sense for the customer.
Finally, do three Google searches using each of these terms separately: “shoes” – “shoe sale” – “athletic shoes.” Then, tell me about the variety of results that pop up for each term (you only need to comment on the first 12 stores listed in the results). For each of those three searches, how would you classify the first 12 retailers based on both sections 15-2e and 15-3 in the book? Where is there overlap among these three searches and where is there not? What are your thoughts based on these findings?
