Assignment
Marketing Challenges in a New Economy
Read the article: “Airbnb and the Unstoppable Rise of the Share Economy”. A recent trend in the consumer marketplace is the ability for a consumer to share their personal belongings, such as their homes/apartments, autos, tools, bicycles, and so forth. The shared economy has now become a multibillion dollar business.
• Explain how this concept is disrupting our traditional economy.
• Describe whether the shared economy is creating new value for the consumer or if it is just replacing existing business.
The paper
• Must be three to four double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined.
