Course Textbook
Cook, R. A., Hsu, C. H., & Marqua, J. J. (2014). Tourism: The business of hospitality and travel (5th ed.). Upper Saddle River, NJ: Prentice Hall.
Please please list your reference after each question.
1. How has architecture played a historical role in lodging development?
Your essay response must be a minimum of 200 words in length, not counting references listed at the end or repeating of the question. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and be cited per APA guidelines.
2. Explain how management contracts benefit both real estate development companies and hotel operators. How can food and beverage operations be used as a marketing tool?
Your essay response must be a minimum of 200 words in length, not counting references listed at the end or repeating of the question. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and be cited per APA guidelines.
3. Since food and beverage experiences are very personal, how do food service managers design programs that will please customers and keep them coming back?
Your essay response must be a minimum of 200 words in length, not counting references listed at the end or repeating of the question. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and be cited per APA guidelines.
4. Explain the importance of this statement: “It all begins with sales.”
Your essay response must be a minimum of 200 words in length, not counting references listed at the end or repeating of the question. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and be cited per APA guidelines.
