Explain how the “strategic window” concept relates to marketing and planning

Explain how the “strategic window” concept relates to marketing and planning

Marketing Management
Do you consider Preserve’s strategy for the Preserve brand a first mover or second mover strategy? Why?

Perform a SWOT analysis on Preserve. Identify their core competency and their weaknesses in the marketplace.

What is Preserve’s mission?

Explain how the “strategic window” concept relates to marketing and planning at Preserve.

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