Explain In-store versus online purchase
– Compare and contrast application of the information search phase of the consumer decision process to in-store purchases and online purchases.
– Include practical examples of each placement strategy (in-store and online) within your response.
– Explain why marketers should consider what happens during the information search phase of the consumer decision process when they create their marketing mix strategy.
– Recommend methods that marketers can implement to lessen post-purchase dissonance. Include an in-store example and an online example.
