Explain integrated marketing concept and marketing mix
Strategic Planning and Sales (IMC), flow chart and marketing mix.
IMC (Integrated Marketing Concept) flowchart illustrates that Sales is a vital component to strategic planning. Please analyze how you would incorporate a sales strategy into the companies overall strategic planning. For example, you can choose ANY topic from your chapter reading (Relationship Selling and Sales Management by Mark W.Johnson) or any others and incorporate that into the strategic plan by identifying ‘how’ your strategy would interact with the companies product, price, promotion, distribution and people.
Let’ use motivation as an example. You would then correlate a motivation strategy for your sales division that also reflects back on how that motivation will affect your product sales, the price, the promotion and advertising, distribution and of course, your fellow workers and your customers.
You should be able to analyze this is by simply taking each component of the IMC and applying your course of action throughout the flowchart. (Length of response will vary, however a paragraph for each component is necessary).
