1- MNEs have to match the requirements for local responsiveness and cost minimization with proper strategies for global business expansion. Plot as well as explain the relative positions of 1) Coca- Cola, 2) IBM and 3) McDonnell’s and reveal the evolutional paths of their internationalization strategies.
2- Based on the case of Toyota – 1) develop a framework that integrates major IB concepts found in the case and 2) explain the major reasons for Toyota’s global success. (Case name, Toyota – The Rise of a Global Corporation)
