Explain The Marketing Mix- Distribution Channels
Select TWO products from the list of product categories below and using the teaching materials and any additional research explain what you think would be an appropriate distribution strategy for them. In doing so compare and contrast the two distribution strategies explaining why they would be similar or different.
Automobiles – Audi
Canned Soups – Progresso
Note that you should not only state how you believe the two products should be distributed. As you are asked to “compare and contrast” the distribution strategies for them you should also explain in what ways the distribution of each might be similar or different and why they might be similar or different.
