Marketing: 4 P’s On and Offline
In what ways do the 4 P’s differ in an online environment than they would for a brick-n-mortar retail business model? Give specific examples of products (goods and/or services) and the companies that provide them.
This solution discusses the ways that the 4 P’s of marketing differ in an online environment as compared to a brick-and-mortar location. Specific examples are included in the discussion.
