Explain how marketing is both a reflection of a culture and a powerful influence upon it. Explain with the help of suitable examples. 2) What is business portfolio analysis? Discuss how a company might use the Boston Consulting Group’s (BCG) growth-market matrix.

Explain how marketing is both a reflection
1) Explain how marketing is both a reflection of a culture and a powerful influence upon it. Explain with the help of suitable examples.

2) What is business portfolio analysis? Discuss how a company might use the Boston Consulting Group’s (BCG) growth-market matrix.

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