Select one of the following 500 International Companies in the service industry: Allstate Insurance, Boeing, United Health Group, New York Life Insurance, Wells Fargo, Humana, State Farm Insurance Cos., United Parcel Service, Fed Ex.
It has to be a Fortune 500 service industry.
Using your selected company as the basis for your research, prepare a paper that will:
1. Describe the main line of business of the company
2. Name four of the countries in which the company operates
3. Explain, in detail, the implementation of the 4P’s marketing mix concept by the company
4. Describe any differences observed in the implementation of this concept, from one country to another.
