Using the Waters Bottling Company, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.
This assignment represents Section of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section – Product & Price.
Section – Product & Price
The Product
Product Levels: Core, Actual, & Augmented (Packaging)
Product Life Cycle
BCG Model
Services Marketing
Price Determination & Pricing Strategies
Supply & Demand
Competition
Objectives and Strategies
You will create a complete Marketing Plan by the end of the course. You will write the third section of the Marketing Plan for this assignment. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section – The Product & Pricing.
