Suppose you have started working within an organization where all your colleagues have a Twitter account and a Facebook profile page. Collectively, they are significant proponents of social media within your organization. You are fortunate to have them as advocates for social media utilization. However, you are also responsible for educating your colleagues on the appropriate use of social media relative to its corporate function. As a member of your marketing team, you have been tasked with creating a training presentation to explain to them the principles of social media strategy and how it differs from personal use. This presentation will be used as a resource on your company’s intranet. Use visuals, graphs, screenshots, or text as you see fit.
