Prepare a 20- to 25-slide Microsoft PowerPoint presentation illustrating your promotional strategy.
Include the following in the PowerPointpresentation:
Explain your promotional strategy for your product or service.
Include how you will use at least four of the following elements:
Advertising
Public relations
Digital marketing, including social media
Sales promotion
Direct marketing
Event marketing
Outdoor
Direct Sales
Develop an initial sales revenue forecast and marketing budget for your plan.
Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year.
Provide justification for your choices.
Explain the evaluation and control methods you will use to measure the success of your plan.
Format your assignment consistent with APA guidelines.
