Explain the reasons behind your design choice
Marketing Management
1. Choose EITHER the team based Gardner and Sales Representative OR Regional Sales
Manager job and design a performance management and reward system that effectively
addresses both intrinsic and extrinsic motivation of employees in that job. Do not
worry about what the current systems may be. Explain the reasons behind your design
choice and explicitly state how they will affect intrinsic and extrinsic
motivation. Information relevant to answering this question is in your textbook and
lecture material, but if you choose to supplement this information with outside
resources be sure to paraphrase and cite appropriately.
2. Analyze your response to question #1 using goals and goal setting approaches.
What elements did you incorporate into your reward system? Explain being sure to
demonstrate your understanding of the goal setting process by utilizing examples
from the case assignment.
3. In addition to decreased sales numbers, Lily’s Floral has also experienced
significant turnover in one of its regions. This region has a less experienced
Regional Sales manager who has been directly involved in the interviewing process.
Based on what you know about perceptual biases and social perception, recommend an
interview approach that would help interviewers make more sound decisions about who
to hire. Be sure to demonstrate your understanding of perceptual biases and how to
mitigate their effects. If you use outside sources, paraphrase and cite them
appropriately.
