Explain the “customer life time vale” concept. Thinking about a specific firm, how could it uses the concept of clv to increase the overall profitability of its customer base?
Explain the related concepts of data warehousing and data mining.
What are the elements of video marketing strategy? Why it is important for the marketers have a strategy for their use of video?
What is an online ad format? Why must marketers be familiar with the formats and understand what creating an online ad requires.
