Explanation of distribution system- direct or indirect

Product: Honey Bunches of Oats Cereal

****   Marketing Mix

Product Offering –  Things that should be included, name, features/attributes, packaging and any other things that  makes this offering unique and increases its ability to satisfy target market needs. Picture of product should be included.

Distribution – Explanation of distribution system- direct or indirect

Name the major type of intermediaries if indirect.

Pricing – Give price per unit/box.  Explain pricing strategy.  What is the markup at the retail level.  (hint:  ask manager at the store).

Promotion – Explain all the promotion mix elements currently being used.  Need to justify the reason different promotion mix elements chosen.  Attached a link to a commercial video would be something good to do.

Market Opportunity Matrix – Explain growth strategy that has been used to grow this brand in the past 5- 10 years

Market Penetration

Market Development

Product development

Diversification

**** Suggest 2-3 ways to improve one or more aspects of the marketing mix give some of the changes in the marketing environment in the past 4-5 years.  Make sure that you explain the need for the improvements.

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