Describe the given question
Question- Assume that you are employed in the marketing department of a major manufacturer of athletic shoes. Your firm is introducing a new product, a line of disposable sports clothing. That’s right – wear it once and toss it! you wonder if it would be better to market the line of clothing with a new brand name or use the family brand name that has already gained popularity with your existing products.
Part 1- Make a list of the advantages and disadvantages of each strategy.
Part 2- What is your recommendation
