The Final Plan and Presentation
Copy and paste the outline below, do no shorten it. (*Note: If you don’t follow the outline in exact way, the instructor will as to re-do it.)
Follow the outline provided below:
Briefly introduce the client.
Summarize the key elements of the Market Research Plan (File 1):
Background of Client and Problem Statement (Cite Course Information Packet data and statistics to support your comments)
Target Audience/s (Discuss in terms of demographics and psychographics) Be visual – Show what they might look like.
Secondary Research Key Findings:
PEST MODEL as it specifically relates to the client. Discuss each: P, E, S and T.
Literature Review Key Findings
Purpose of Research
Key Findings – summarize what the research revealed both qualitatively and quantitatively (W4 A2). Show your charts and graphs.
Provide a Conclusion that includes a discussion of the Limitations and Delimitations of the study (W5 A2)
Detailed Recommendations moving forward, based on information from all your sources (the Course Information Packet, W1 A3 and PEST model, Literature Review and your research study.) Connect the dots for the client.
For example: Recommendation1 is to __________ because research from ______(source/s) demonstrated that_____________(described what was learned). It’s always good to show that new research validated or reaffirmed previously existing information, if true. See W5 A2 further instructions.
Recommendation 2 is…. etc.
Discuss opportunities for future research. What else should the client be interested in learning in the future?
Have a professional closing. Remember that you are providing the marketing team and the client suggestions for moving forward.
Provide a link to the presentation if using Jing or another source.
Tasks
This week, you will present your findings and your Market Research Plan.(File 1) The intended audience for your presentation will be the Marketing Department of On the Edge Advertising, including your new boss. For this assignment, you may use a program, such Jing or Snagit, to create a video of your desktop and record your oral presentation or use the record audio option in Microsoft PowerPoint. Your presentation should:
Be 5–8 minutes in length.
Briefly introduce the client and indicate the purpose of the Market Research Plan.
Summarize the key elements of the Market Research Plan, including the data collection plan.
Discuss the findings of the research and include at least one chart or graph.
Provide a Conclusion that includes a discussion of the Limitations of the study and opportunities for future research.
Have a professional closing.
Tips
Your presentation should be professional and concise. Slides should support what is being stated in the oral presentation but should not include everything that is being stated. The audience should not be reading along with the presenter; the slides should only serve as visual support, with short quotes and easy-to-review data and graphics. Your presentation must include the audio portion with the oral presentation.
Deliverables
Submit a presentation, 5–8 minutes in length, that includes both a visual component and an audio component.
Use proper MLA formatting.
Use proper grammar and spelling.
Save your presentation in a movie format or a recorded Microsoft PowerPoint presentation and name it as AI_ADVA208_W6_A1_Lastname_Firstinitial.mpg or AI_ADVA208_W6_A1_Lastname_Firstinitial.ppt.
Submit the presentation to the W6 Assignment 1 Discussion Area by Tuesday, May 9, 2017.
Review and Critique
By the end of Wednesday, May 10, 2017, use this Discussion Area to review and provide a 100- to 200-word substantive feedback on two of your classmates’ research, analyses, and concepts.
Your responses can be in the form of comments, further questions for discussion, or a reference to materials relating to the current discussion topics. Make sure your responses are honest, clear, and concise. Always use constructive language, even in criticism, to work toward the goal of positive progress.
Assignment 1 Grading Criteria
Maximum Points
Content
Developed a presentation, 5–8-minutes in length, summarizing the key elements of the Market Research Plan as outlined in the further instructions.
10
Included a visual component and an audio component in the presentation. Presentation is not text heavy–uses visuals.
10
Ensured that the presentation included information on the client, the purpose of the Market Research Plan, and the research conducted and its findings.
10
Ensured that the presentation was professional and appropriate for the intended audience (Marketing Team and Client).
5
Format
Used MLA guidelines for writing style, spelling, grammar, and citation of sources and met the time requirement. Include a reference slide in your presentation.
5
Saved all the sections in one movie file or a recorded Microsoft PowerPoint presentation, properly named the presentation, and submitted it to the Discussion Area. Submit link if using Jing or another Internet software.
5
Participation
Participated in the class discussion by commenting on the postings of at least two of your classmates, encouraging discussion, and meeting the required word count (100-200).
Posts should be substantive and go beyond compliments. Applied class material to comments.
5
Total:
50
