Question
Firms that collect and resell data are known as:
Question 39 options:
data barons.
data mongers.
knowledge consultancies.
data miners.
data aggregators.
Which of the following is one of the characteristics of using software as a service model?
Question 41 options:
Longer deployment times
Scalable systems
Fixed operating expenses
Heightened financial risk
Higher maintenance costs
Peer production refers to:
Question 42 options:
the process of tracking and responding to online mentions of a product, organization, or individual.
graphical editing tools, such as those found in a wiki, page layout program, or other design tool.
programming hooks, or guidelines published by firms that tell other programs how to get a service to perform a task such as send or receive data.
content that is more complex than simple text or photos and includes animation, audio, and video.
users collaboratively working to create content, products, and services.
Question 67 (1.3333 points)
How is scale important to Netflix streaming business?
Question 67 options:
A larger firm with more customers can spend more on content licenses
The firm can build larger data centers as it competes with the likes of Amazon Prime
Netflix can continue to expand its network of nationwide distribution centers to overseas locations
It will allow the firm to improve the increase the marginal cost of its titles, which will also improve profitability
All of the above
Save
Question 68 (1.3333 points)
Which of the following is not highlighted as a source of switching costs?
Question 68 options:
Learning costs
Information and data
Search costs
Viral marketing
Loyalty programs
Which of the following is one of Porter’s five forces?
Question 75 options:
Availability of coopetitors in the market
Total cost of ownership
Purchasing power parity of consumers
Threat of new entrants
Strength of intellectual property laws
