1. For this activity, please select a national brand (not Apple) and discuss the factors needed for successful forecasting and budgeting.
2. Please consider the depth and breadth of the product line, the distribution channels, and the needs for advertisiing and promotion.
3. Identify those areas that you think might provide the biggest challenges and vulnerability to success.
This exercise should take no more than 3-5 well-developed paragraphs based upon the concepts from the text and your own experiences.
