As part of this course, you will develop a marketing plan for a business of your choosing. The marketing plan is a substantive document outlining marketing activities, the costs of those activities and expected results.
You select any company and/or product that interests you and develop a marketing plan for that product/service. The Marketing Plan Pro template is a recommendation – not all parts of the template will be applicable to your product or service. Use what makes sense for you.
Upload your completed plan as a .pdf or .docx file via the link below.
Typical submissions are between 10-18 pages double-spaced.
