Global Marketing Strategy|Finance – Marketing
Working in pairs, your next Decision is to design the global marketing plan for the case in question. Each section is worth 10 marks.
Reference Material Product
Chapter 14, Section 14.4 and Figure 14.4 – Product lifecycle
Chapter 14, Section 14.8, Figures 14.15 & 14.16 and Table 14.2
Price Chapter 15, Figure 15.1
Distribution (Place) Chapter 16, figure 16.1, 16.4 & 16.8
Promotion Chapter 17, Figure 17.3
Instructions In designing the plan, figure 14.4 is a roadmap. You will see all the elements/sections of your plan there are: Customers (Target Market), Competitors, Marketing Objectives, and the 4P’s.
Step One: Determine the stage of the product life cycle for the country you’ve selected.
Step Two: Design your plan to account for the stage of the lifecycle. The tactics noted on Figure 14.4 are high-level helpful points for you to consider and include in your plan. Feel free to add 1 or 2 more as it applies.
Step Three – Write a strong rationale for your design.
Course Learning Outcomes • CLR 01 – Design the Global Marketing Plan.
Bibliography APA in-text citation is the LKSB standard.
Instructions Decision Four – 70 Marks, 10% of your Grade
Reference Material
Price
Distribution (Place)
Promotion
Instructions
Course Learning Outcomes
Bibliography
