Harvard Case Study|Business & Finance – Marketing
Introduction
Begin your paper here. An introduction paragraph is a good idea. It should state the TOPIC of your paper and provide a roadmap for the reader. Indent five spaces the first sentence in each paragraph.
Innovation Characteristics to Leverage
Indent first sentence in each paragraph five spaces. Which innovation characteristics could Apple leverage to manage resistance to future generations of Apple Watch? (In your response to this question, be sure to look to the marketing strategies and concepts from your text)
Reducing Resistance to Apple Watch
Indent first sentence in each paragraph five spaces. Discuss questions as outlined in assignment. Use research here. Cite your sources and recap in APA format in the reference page. Discuss the role of propagation mechanisms in reducing resistance to Apple Watch?
Apple Consumer Characteristics to Reduce Resistance
Indent first sentence in each paragraph five spaces. Cite your sources and recap in APA format in the reference page. What are the consumer characteristics that Apple needs to influence to overcome consumer resistance to its smartwatch?
Barriers & Sources of Resistance
Indent first sentence in each paragraph five spaces. Cite your sources and recap in APA format in the reference page. Discuss the barriers and sources of active and passive innovation resistance in the context of Apple Watch.
Consumer Segments
Indent first sentence in each paragraph five spaces. Cite your sources and recap in APA format in the reference page. Discuss various consumer segments that arise from variation in resistance.
Conclusion
The final paragraph should provide a summary of your paper. This reminds the reader of where you took them on your road trip. It is similar to reviewing your photographs after a vacation. There should be no new information included in the conclusion. Make sure you have FIVE pages minimum. The page count is only from the Introduction to Conclusion. Do not add any extra blank lines in your paper – deliver a tight double-spaced paper using the spacing provided in this template. No visuals allowed.
References
TWO or more AUTHORED references used and cited clearly within the paper. References go beyond web sites and are Marketing references. Your textbooks may be used. If the authored reference is not cited, it does not count! Source must be in reference page and an in-text citation to count.
APA format please – second & subsequent lines must be indented five spaces
Consider using this web site for assistance:
http://www.calvin.edu/library/knightcite/index.php
