Health Program Evaluation Plan Proposal

Health Program Evaluation Plan Proposal

Develop an evaluation plan proposal for an actual or hypothetical health program dealing with a real life scenario. The required length of the proposal is approximately 10 pages single space, with one-inch margins, using Calibri or Times New Roman, 11 point font, and left justified. The Logic Model and references are not included in the 10-page limit. See attachment for additional guidelines… NOTE: I have a similar paper that I will attach. File name: Health Education Program Rationale. It can be used for this project but the information needs to be rearranged and additional information needs to be added to follow guidelines.

Guidelines for the Health Program Evaluation Plan Proposal

Develop an evaluation plan proposal for an actual or hypothetical health program dealing with a real life scenario. The required length of the proposal is approximately 10 pages single space, with one-inch margins, using Calibri or Times New Roman, 11 point font, and left justified. The Logic Model and references are not included in the 10-page limit.

Place the initial of your first name and your complete last name with a brief title in the top right hand side of the header in each page. The full title of the proposal should be placed at the beginning of the document and page numbers should be in the center of the bottom footer of each page.
Each section should be approximately 300 to 325 words. In general, two sections should fit on one page. Please include only the section headings (in Bold and left justified) in your proposal and not the guidelines for the sections.

Below are the detailed guidelines for developing your evaluation plan for a public health program. I have provided a general heading and brief explanations for some of the essential components that should be addressed for a defendable evaluation plan. You do not need to answer all questions/points. These are just general ideas to help you think through and write your individual sections. I encourage you to consult your reading materials, PowerPoint lecture notes, case studies, and other internet resources to grasp ideas behind these components.

Based on over 15 years of experience working with various federal, state, and local-level evaluation projects, I have put in considerable thought in creating these guidelines. As challenging as these may appear, it will prepare you to write a real life health program evaluation plan in the future. Unless these issues are addressed in evaluation plans, they do not score well for funding consideration. Please remember you are doing this exercise for training purposes and to apply the concepts and ideas that you are learning through the lectures, text book, and case study articles.

1. Purpose of the Evaluation: Briefly -clearly state the purpose of the evaluation. Why do you want to conduct the evaluation? What health program do you propose to evaluate? Why is the program being evaluated? Who is driving this process and why? What does this evaluation strive to achieve? How and by whom will the findings of the evaluation be used?
2. Health Program Being Evaluated: Provide background information (magnitude, causes, and trends) on the health problems being addressed by the program, needs for the program, goals and objectives of the program, program theory (if there is one), geographical area and context of the service, population and number to be served, duration of the program, and stage of the program development.
3. Evidence-Based Practice for the Program: Discuss the evidence-based practice (EBP) or model that is being used to deliver the program. Is this EBP appropriate for this program and/or target population? Will it need modification and adaptation to fit the need of the population and to serve the primary purpose of the health program being delivered?
4. Goals and Objectives of the Evaluation: What are specific questions for each of the evaluation activities–namely, formative (implementation), process, and outcomes evaluation? How is the program implementation being assessed? How will the program be monitored? What are the performance measurements for the outcomes evaluation? It is critical to come up with at least three to five simple evaluation questions for formative, process, and evaluation each, because the rest of the evaluation design and plans will revolve around trying to answer these questions.
5. Evaluation Framework: Discuss the evaluation theory, approaches, and/or models being used for this evaluation. Clearly state the reason for using certain types of frameworks and how it will guide your evaluation process and outcomes. What do you expect to accomplish by employing your chosen framework? Tie your evaluation goals to the framework being applied.
6. Logic Model: Discuss your logic model in terms of resources/inputs, activities, outputs, and outcomes. What resources are available to support what is being evaluated (e.g., staff, money, space, time, partnerships, technology, etc.)? Activities: What specific activities are undertaken or planned to achieve the outcomes? Outputs: What products (e.g., materials, units of services delivered) are produced by your staff as a result of the activities performed? Outcomes: What are the program’s intended outcomes (short-term, intermediate, or long-term)? What do you ultimately want to change as a result of your activities (long-term outcomes)? Attach a logic model for what is being evaluated. An illustrative example of a Logic Model is being provided in a separate file.
7. Stakeholders and Context: Who are the stakeholders for this evaluation? What role do they play in developing this evaluation plan? How do you plan to engage these stakeholders when implementing the evaluation plan (e.g., participate in deciding the evaluation goals, collecting data, help to interpret findings, evaluation utilization for program improvement)? What social context and work environment exists for what is being evaluated? What external and internal factors may affect the evaluation process?
8. Evaluation Design: What is the research design for this evaluation (e.g., experimental, pre-post with comparison group, time-series, case study, post-test only)? Why was this design selected? Will you employ a mixed-methods approach or only quantitative or only qualitative methods? What will be your sampling strategy for the various methods used within the qualitative and quantitative methods? Will they be random or non-random sampling? What exclusion and inclusion criteria will you use? What will be your time horizon?
9. Data Collection: Provide information on methods by which you will collect evaluation data, and how those methods are related to the evaluation questions you identified. What data are already being collected? What new data will be collected/compiled to answer the formative, process, and outcomes evaluation questions? What secondary data will be used? How will data collection instruments be identified and tested? How will the quality and utility of existing data be determined? Who is responsible for collecting the data?
10. Validity and reliability: Address the reliability and validity of the measurement tools you propose to use. The majority of measurement tools have some published literature behind them that establishes their validity and reliability. If you plan to come up with your measurement tools and/or questionnaire, please describe the process and share the nature of the questions.
11. Client satisfaction: How will you capture client satisfaction data? Which tool/s will you use and why? From whom and at what intervals would you collect this data? How will you use this data to improve the service delivery?
12. Privacy and Confidentiality: From what or from whom will data be collected (source of data)? How will you maintain privacy and confidentiality of your informants? What are your plans for seeking the Institutional Review Board (IRB) approval for human subject protection? Will you be seeking informed consent? How will the data be protected? How will you manage and store the data? How often will data be collected?
13. Data Analysis and Interpretation: What method will you use to analyze your data (e.g., descriptive statistics, inferential statistics, content analysis)? How will you analyze your evaluation findings, and how you will interpret and justify your conclusions? What constitutes “success”? i.e., by what standards will you compare your evaluation findings? Who is responsible for conducting the analyses? Who will you involve in drawing, interpreting, and justifying conclusions?
14. Evaluation Team & Evaluation Management: What organizations or individuals will conduct the evaluation? Will they be internal or external to the program organization? What are the expertise and experience of the primary evaluator and the evaluation team? How will evaluation be managed and implemented and who will participate in what capacity? Who will implement this evaluation? Regardless of how you structure your plan, it is important that you carefully think about each of these implementation steps and who is responsible for doing what and by when.
15. Cultural sensitivity: How will you address cultural sensitivity issues while conducting program evaluation? Discuss these issues in the context of cultural competency training and experience of the staff for the target population. Most federal projects require that in order to conduct an evaluation plan, cultural sensitivity and diversity issues should be addressed.
16. Communication and Reporting: How will information from the evaluation process and results will be used and shared to improve the program delivery? Who are the target audiences for reporting the progress made on the evaluation and/or evaluation findings? What is the purpose of communication with this audience? What will be the communication method used (e.g., in-person meetings, emails, written reports, presentations)? When will the communication take place?
17. Evaluation Use: What actions will be taken to promote evaluation use? How will evaluation findings be used? Who is responsible for implementing evaluation recommendations? What are your plans for improving the program based on the evaluation findings and lessons learned?
18. Evaluation Budget, Resources needed, and Budget Justification: What sort of time, resources, and staff would you need to conduct this evaluation successfully (e.g., staff, money, space, time, partnerships, technology, etc.)? Are any in-kind, volunteer, or partner resources being contributed? For this mock exercise, please work with $100,000 that includes 35% “Indirect Administrative Costs” and two year timeframe. Provide a budget and brief justification for each of the budget items.
19. Timeline for conduction evaluation: Provide a timeline for conducting activities related to this evaluation. Illustrate your timeline using a table. I will provide an example of the timeline table.
20. Limitations of the planned evaluation: Identify and discuss the limitations associated with your evaluation plan and the constraints associated with its generalizability.

Appendix: Please remember to provide an appendix for the Logic model (in one page) and a list of your references. These two items are not included in the required 10 page limit for the proposal.

Grading Rubric: Writing Style: Your paper will be evaluated based on: the responsiveness to guideline provided and closely meeting while not exceeding the word limit for each of the sections; extent and quality of published literature incorporated; thoughtfulness and maturity of content; effectiveness of organization; and complete and proper references. The document should be thoroughly copy-edited. You are expected to pay attention to the writing style, which among other things includes clarity, appropriate language, absence of jargon, grammar, and spelling. Grammatical errors, typos, poor organization, poor formatting, and other mistakes indicating a lack of attention to detail, will result in point deduction.

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