Health Promotion
Analyze the health status of a specific minority group. Select a minority group that is represented in the United States (examples include: American Indian/Alaskan Native, Asian American, Black or African American, Hispanic or Latino, Native Hawaiian, or Pacific Islander.)
In an essay of 750-1,000 words, compare and contrast the health status of the minority group you have selected to the national average. Consider the cultural, socioeconomic, and sociopolitical barriers to health. How do race, ethnicity, socioeconomic status, and education influence health for the minority group you have selected? Address the following in your essay:
What is the current health status of this minority group?
How is health promotion defined by the group?
What health disparities exist for this group?
Describe at least one approach using the three levels of health promotion prevention (primary, secondary, and tertiary) that is likely to be the most effective given the unique needs of the minority group you have selected. Provide an explanation of why it might be the most effective choice.
Cite a minimum of three references in the paper.
You will find important health information regarding minority groups by exploring the following Centers for Disease Control and Prevention (CDC) links:
Minority Health: http://www.cdc.gov/minorityhealth/index.html
Racial and Ethnic Approaches to Community Health (REACH): http://www.cdc.gov/chronicdisease/resources/publications/aag/reach.htm
Racial and Ethnic Minority Populations: http://www.samhsa.gov/specific-populations/racial-ethnic-minority
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to Turnitin
Task Details: Students are required to choose product/services they want to analyse, and interview two respondents who have recently purchased the chosen product/services, to gain in-depth understanding of how the consumers go through each stage of the decision-making process. Please refer to Consumer Decision Making process as explained in Chapter 4. There are two stages of the assignment: 1. Conduct and in-depth interview for two respondents about how they go through each stage of their purchase decision-making process, the following information are to be collected from the interview: a. What was bought (should be the same product for both respondents) b. What type of purchase it was (habitual, limited or extended) and whether it was a low or high involvement decision? c. Purchase decision making process: i. What triggered the problem recognition? ii. Time (cost and benefit) associated with information search and what was involved in the information search. iii. What were their evaluation criteria, which brands were in their consideration sets and how they made their decision? iv. Where and how it was purchased and the environmental triggered happening at this stage of decision making process. v. What happened at the post purchase stage? 2. Report the findings and analyse whether or not there are any differences between the interview results and the literature (theories).
Suggested Structure: Part 1: Concise background information on the product/services and the respondents. In this section, provide a brief background about the chosen product/services which include the discussion about the brand, as well as provide the respondents’’ profile (age, gender, educational background and other relevant information)
Part 2: Analysis on the respondents’ decision making process. In this section, describe the purchase decision making process of the two respondents, following the sequential steps of the process. Please refer to Chapter 4.
Part 3: Analysis on the respondents’/ decision making process. In this section, compare the results of the interview as described in part 2 with evidences from the literature by referring to at least four different academic sources, and discuss any differences between the findings and the literature.
Part 4: Conclusion and recommendation Presentation: 1500 words – correctly referenced. Students should use logical paragraphing and may use headings to improve communication. Times New Roman 12pt, Calibri 11pt or Arial 10pt, 1.5 lines spacing, Harvard (Anglia) referencing. Marking Guide: The following applies to submissions
Part 1: Background (15%) Part 2: Description of Purchase Decision Making Process (20%) Part 3: Discussion and comparison with academic literature (30%) Part 4: Recommendation and Conclusion (10%) Presentation: report format and referencing (15%)
