How is the strategy applied to Jay Z, Lady Gaga and LeBron James and Manchester United?
Project Management
In Blockbusters, Professor Anita Elberse argues that a blockbuster strategy a board formula that assumes investing in big potential winners account for a disproportionate share of returns. This notion now governs consumer markets, from restaurants and hotels to electronics. How is this strategy applied to Jay Z, Lady Gaga and LeBron James and Manchester United?
want to be 2 to 3 Pages
In your Own words
If used any academic resources, please include APA style reference and must be APA style paper.
Summary of the book: http://blockbusters-thebook.com/
http://www.npr.org/2013/10/24/239795165/blockbusters-go-big-or-go-home-says-harvard-professor
