Humor and Persuasion

Humor and Persuasion

Prepare a 1000 – 1500 word paper (do not include title and reference pages in your word count), formatted according to APA style, that details the effectiveness of humor in persuasion. Use both the Cline and Kellaris (1999) and Lyttle (2001) articles as the basis for your observations. Your paper should delineate three or more aspects of the effectiveness of humor and indicate at least three risks of attempting to use humor in persuasion. Your paper should include previous theories of persuasion covered in this course and discuss how the technique of humor can support or limit the effectiveness of persuasion.

The Humor and Persuasion writing assignment:

• Must be 1000 to 1500 words in length (do not include title and references pages in your word count) and formatted according to APA style.
• Must include a separate title page (Links to an external site.)Links to an external site. with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
• Must use at least one scholarly source in addition to the required articles listed above.
• Must document all sources in text (Links to an external site.)Links to an external site. in APA style.
• Must include a separate references page (Links to an external site.)Links to an external site. that is formatted according to APA style.

Cline, T. W., & Kellaris, J. J. (1999). The joint impact of humor and argument strength in a print advertising context: A case for weaker arguments. Psychology & Marketing, 16(1), 69-86.

Lyttle, J. (2001). The effectiveness of humor in persuasion: The case of business ethics training. Journal of General Psychology, 128(2), 206.