Hyatt Hotels – Identification of potential new strategies

Tasks:

Identification of potential new strategies (matching stage): In this section, use SWOT matrix, SPACE matrix, and BCG matrix to generate a list of potential strategies and justify their appropriateness for the firm.  (10 points)

Need to have These Things:

• SPACE matrix

• BCG matrix

• SWOT (Already included in part 1)

• Connect Internal Environments strengths and weaknesses to External Environments Opportunities and threats (From Part1)

•  Mention  (matching stage) within ** (doesn’t have to be a big part of it )

• Build from Part 1 which I will attach in a message.

• Support the references with analysis MORE THAN TWO SUPPORTING SENTENECES

• NO FLUFF; CONCISE **

• Use competitors info and other info from part 1 as foundation

• Must build upon part one but still needs new info

Ex.  Of Opportunities From part 1:

Stable Free Cash flow

• Expanding into emerging markets is possible with stable free cash flow. The ability to purchase third party hotels in order to consolidate the market is a way Hyatt plans to capitalize. Hyatt wants to connect to all market segments, therefore more availability in new markets offering low to high level accommodations, Hyatt is looking to continue to grow.

Tourism Industry

• The initiatives taken by the US government to boost the US tourism is expected to strengthen the growth opportunities than can be leveraged by global travel and tourism companies such as Hyatt. The potential customer growth that will come from the strengthening tourism industry and the government’s strategy to increase tourism in the US is a great opportunity for the Hyatt to increase revenue. Hyatt will take advantage by adding additional locations located in major cities, near airports, and universities that attract tourism through athletics.
• The firm can grab the opportunity of increasing focus on franchising.