1-Global Competition
How does the global economy impact a business you know about?
2- Hypercompetition
Define — give some examples.
_____________________________________
Models of Above Average Returns
1-Industrial Organization (I/O) Model of Above Average Returns
Discuss Assumptions and provide examples
2- Resource-Based Model of Above-Average Returns
Discuss and give examples
_______________________________________
five forces model
1-Rivalry Among Existing Firms
Discuss rivalry among established firms in the industry — and give examples.
2-Threat of Substitutes
Discuss – threat of substitutes — and give examples.
3-Bargaining Power – Suppliers
Discuss – bargaining power of suppliers — and give examples.
4-Bargaining Power – Buyers
Discuss – bargaining power of buyers — and give examples.
5- Risk of Entry
Define — discuss RISK OF ENTRY and give examples.
_______________________________________________
Industry Environment
1-Technology Factors
Discuss opportunities and threats (INDUSTRY) and give examples for companies.
2-Social Factors
Discuss opportunities and threats (INDUSTRY) and give examples for companies.
3-Economic Factors
Discuss opportunities and threats (INDUSTRY) and give examples for companies.
4-Political and Legal Factors
Discuss opportunities and threats (INDUSTRY) and give examples for companies.
__________________________________________________
Readings and Videos
General Mills – Mission and Vision
https://www.youtube.com/watch?v=FqATyJhPZvU
Any insight, questions, or ideas from this video?
SWOT Analysis
https://www.youtube.com/watch?v=GNXYI10Po6A
Any insight, questions, or ideas from this video?
Porter’s Five Forces Model
https://www.youtube.com/watch?v=uvwjip3CTMA
Any insight, questions, or ideas from this video?
Industry Life Cycle
http://www.guidetobusinessplanning.com/minitutorials/industrylifecycle.html
Any insight, questions, or ideas from this video?
