Identify a management problem. (Note: not a market research nature).
Specify research questions which address the management problem/decision.
Design a research program.
Carry out the research.
Sourcing both secondary and primary data
Analyse the findings.
Identify alternatives and make recommendations to improve the performance of the organisation
Prepare a persuasive report showing how the management problem/decision should be managed.
Prepare and deliver a persuasive presentation of the key points in your report.
