Identify which customer segments are the primary markets- Marketing
Develop a brief customer profile for your client. The profile will include the following:
Choose 2 new customer segments for the newly repositioned brand, and name them. You can make up a name based on their characteristics. For example, if you were selling a coffee brand, you might have Serious Sippers as a customer segment and Dabble Drinkers as a second segment.
Identify which customer segments are the primary and secondary markets.
The primary market is often larger than the secondary market. These customers are often the primary users of the product.
The secondary market can include in-between customers who might occasionally use or be interested in the product.
Detail the demographics and the psychographics of both segments.
Include the basic characteristics of your current and potential customer, such as age, income, education, and geographic locations.
Evaluate your customers’ lifestyles, such as hobbies and other interests. 400-600 words.
