Identify suitable professional development opportunities – Marketing
Case Study:
Your CEO has discussed with you your staff profile, outlining your skills; knowledge and experience. They have asked you to develop a professional development plan for the next 12-18 months of your employment with the organization. You are establishing the new business centering Sydney for the organization in three months but will be personally mentored by the CEO for the first 6-12 months as you develop as a manager. Your role will include managing the entire business centre in Sydney, including payroll and HR functions overseeing OHS practices for the warehouse, as well as overseeing and being responsible for all marketing activities.
The new business centre in Sydney will supplement the one already operating from Brisbane, and will provide espresso coffee machines that meet the efficiency, reliability and sustainability needs of cafe/restaurant clients. This new centre will move the bulk of the organization’s import/export base to Sydney. The Expansion is to facilitate growth in both profits and market share for the organization. You are to follow the organization’s commitment to ethical standards and these standards are to be self-evident in the venture’s operations and interactions.
The direction from the Board is that the leadership and operational styles should reflect the organization’s values.
• The organization is committed to encouraging self-directed teams. Self-directed teams are the fundamental work unit of the organization and every team member must belong to a team that is able to meet regularly to discuss issues. Solve problems and appreciate each others’ contributions.
• The organization is also committed to cultivating leadership and organizes work teams around the value of promoting the growth of individuals by empowering them with knowledge and resources to get results, grow the business and to lead tie markets in which the organization is operating
Your sales and marketing background has given you strong skill sets in people and self management, communication and interpersonal skills, sales and customer service marketing and training. Your staff profile, as discussed with the CEO, is attached.
1. Review the second ‘MacVille’ case study from Assessment Task and the further information provided below in this Assessment Task. Describe:
2. Interpersonal and leadership styles: interpersonal and leadership styles that could be applied to the setting, and how these compare to your own (as identified in the case study) capabilities.
3. Skills and knowledge: the skills and knowledge required to manage the situation effectively and compare these against your own (as identified in the case study) skills and knowledge.
4. Professional development identify suitable professional development opportunities that could be accessed to improve skills as well as networking opportunities that could be accessed within your industry. For each skill identified you will need to describe the general outcomes. How it assists the organization and the estimated date, time requirements and costs involved in each. As a summary tool, you should outline professional development and networking activities on some form of time line for the 12-18-month period.
