Identify the visual weaknesses and describe ways to fix them
Marketing Management
Visit a search engine homepage (i.e. Google.com, Yahoo.com, Ask.com, etc) and type in the name of a company or organization. Critique the first five hits using the criteria discussed near the beginning of Chapter 11 under the heading “Evaluating Sources.” Be sure to include the company/organization name that you searched and an APA citation for each of the five hits.
Find a communication example that you believe could be improved by applying the visual design principles you read about this week. It can be from any medium – a webpage, a magazine ad, a promotional email, an illustration from a report, etc., as long as you can display it in the forum. Identify the visual weaknesses and describe ways to fix them. Explain why you believe the message isn’t as effective as it could be and how your suggestions would make it more effective.
