Identify times and events during the development and launch of New Coke where the Coke management team could have suspected probable failure and cut their losses by cancelling the project;

Order Description
1) Identify times and events during the development and launch of New Coke where the Coke management team could have suspected probable failure and cut their losses by cancelling the project; Be specific.

2) What was the single greatest lesson that the Coke-Cola company learned from their failed attempt to introduce a New Coke? Elaborate.