Impact of Technology in Toyota’s Cuban Business Venture
The internet is not just for checking email or surfing the web to look for the latest golf gear. Companies are using the internet to help run their business more efficiently and to save on over-head costs. The internet is a less expensive option of communication throughout the company; it also is saving companies money on marketing or advertising. The internet is allowing companies like Toyota to expand to places like Cuba, which is not the most technological developed country in the world. “The data released by the Office of National Statistics (ONE) in fact put Cuba at or near the hemisphere’s bottom in terms of fixed telephone lines, personal computers and access to the Internet”(Cuba headlines, 2009, para.
