Importance of marketing to organizational success
Write down the five to six page paper which addresses the following.
Create the argument regarding importance of marketing to organizational success in 21st century.
Suppose you are charged with establishing marketing campaign for product which is in a mature stage of the product life cycle
Review ‘Marketing and Promotions Process Model” and decipher which part of process would be the most difficult for you as marketing expert to apply. Make sure to give rationale for your position also how you would address difficulties you identified.
Find out whether you favour a centralized or decentralized system for marketing firms or departments.
Describe your rationale.
