3 matrices for me : An IFE Matrix, EFE Matrix and a BCG matrix. Please use the document provided to use a factors in addition to others as well for the IFE and EFE matrices. SWOT Analysis of Facebook Strength: Largest social media website with 1.86 billion monthly active users as of December 31st 2016 Largest social media mobile app used, with 1.74 billion active users as of December 31st 2016 Strong brand recognition and brand awareness Revenue of 8.81billion for 2016 Stock price up 32% over the last 52 week from 104.4 to 137.83 Weakness: Low diversification of business model Easily imitable products services Authentication of users and high fake user Weak protection of user’s information Opportunity: Lacking product innovation Increase protection of member information Expanding business model into a global platform Creating policies on monitoring social bullying Treats: The increase of Cybercrime over the 5 years Market saturation Increase competition from Snap chat and other social media websites
