State effectively create a trendy counterculture image

State effectively create a trendy counterculture image

Read the Urban Outfitters Continuing Case Study Part 4: Marketing a business. The link to the case is under the assignment tab in the course shell. You are to write a 3-4 page report that answers the following questions:

1. Explain why Sears or Wal-mart cannot effectively create a trendy counterculture image.

2. Could the big box stores sell merchandise identical to Urban Outfitters? Explain your answer.

3. Identify at least three reasons why exclusivity is valuable.

4. Senk says that shopping is largely entertainment. Do you agree or disagree with him? Explain your answer.

The format of the report is to be as follows:

o Typed, double spaced, Times New Roman font (size 12), one inch margins on all sides, APA format.

o Type the question followed by your answer to the question.

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