Foundations of Marketing

Select a very recent article from the popular press (not an academic article) that is pertinent to any of the topics that we’ll cover in this course. Then, tell us:

 

Title/Topic

 

  1. Why was the article of interest to you?

 

  1. How was it related to one of the topics on the syllabus?

 

  1. What was controversial and/or debatable about it?

 

  1. What is your opinion on the issue and what is your rationale?

 

  1. What did you learn about the practice of marketing that you think would also be informative to other students in the class?

 

You should use information beyond that provided in the article to make the presentation or write the report.

You may also like...