Strategic Management

(The Walt Disney Company: The Entertainment King)

a) Introduction: Company/organization overview

b) Case Issues: What are the issues facing the company/organization? What needs to be decided?

c) Strategic Options: What are the firm’s strategic options and implications of each?

 Include any associated course theories and concepts in this section to analyze the strategic issues or options.

d) Recommendations: What key action(s) should the company/organization take? (Students should bring their own solutions into the case, but must also incorporate material from the course.)

 Include any associated theories, and concepts in this section to analyze the key actions that the firm should, or should not take.

e) Rationale for Recommended Action: Why is this an appropriate course of action and what is your justification for this action?

 Include any associated theories and concepts in this section to analyze the appropriate course of action.

e) Conclusion: Summarize the key issues and the actions the company/organization should take and why.

 

 

 

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