Principles of Marketing
Create a 300–400 word response and respond to any two of the following bullet points in your response.
- Describe the different stages a proposed product will need to go through before it’s commercialized.
- Where will ideas for the new product come from and how will you filter the different ideas?
- What are your criteria for selecting an idea to move to the next stage?
- Design a flow chart for your proposed new product development process to serve as a guide to your discussion.
- Identify the key stakeholders in the new product development process.
- What persuasive strategies would you take to solicit support from your key stakeholders?