Principles of Marketing

Create a 300–400 word response and respond to any two of the following bullet points in your response.

  • Describe the different stages a proposed product will need to go through before it’s commercialized.
  • Where will ideas for the new product come from and how will you filter the different ideas?
  • What are your criteria for selecting an idea to move to the next stage?
  • Design a flow chart for your proposed new product development process to serve as a guide to your discussion.
  • Identify the key stakeholders in the new product development process.
  • What persuasive strategies would you take to solicit support from your key stakeholders?

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