Application of the Diffusion of Innovations Theory
You are a newly hired employee at the health department. Your second day at work, you are put in charge of a diabetes awareness program with pamphlets and lectures in a wide variety of target audiences. After speaking with other supervisors, you have been asked to develop a pyramid type program where you train a group of individuals who will then go out and train others. Clearly your knowledge of diffusion theory adoption categories is important.
· What aspects of the innovation would be important to highlight in educating the public?
· Outline how you would use adopter categories
o Who would you expect to include in each of the groups?
o How would you target these groups?
· How would you evaluate your effort?
o What specific factors would you examine?
o What are your goals for the program? Why?