Strategy Formulation and Processes

To feel confident that all of the employees in your strategic planning team understand all that you have taught them, you require each to prepare a streamlined version of the key elements of a strategic plan. You require each employee to prepare the following sections of a strategic plan for the corporation’s next 3-5 years:

  1. Mission and Vision Statements (Simply copying from an existing real company is unacceptable.)
  2. Specific, Measurable, Achievable, Realistic, and Time-Bound (SMART) Goals and Objectives
  3. Industry Analysis
  4. Strengths, Weaknesses, Opportunities, Threats, and Trends (SWOTT) Analysis
  5. A Perceptual Map
  • Choose any criteria that you think are important to plot.
  • Explain why you picked the criteria.

Your task is to create a plan, following the same parameters, which will be the sample standard that your employees’ submissions should match.

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