unit 04 Course Project – Hashtag Analysis

unit 04 Course Project – Hashtag Analysis

After analyzing the data from various reports, the next step is to take actionable measures on your Web site.

Use the Internet to research the following hashtags:

#CRO-the hashtag for conversion rate optimization (CRO)

#LPO-the hashtag for landing page optimization (LPO)

Then perform a search on Twitter.com (or complete a general internet search if you do not have Twitter) for the #CRO and #LPO hashtags and complete the following:

Select one article each about CRO and LPO from the search results obtained on Twitter.com.

In a 3 – 4 page paper, address the following:

Select an article each about CRO and LPO from the search results obtained on Twitter.com.

Summarize the information presented in each of the articles you selected.

Summarize the insights you gained about CRO and LPO on the basis of the article you selected.

Create a scenario within which you can apply some of the knowledge you gained on CRO and LPO.

Compare and contrast CRO and LPO

Provide appropriate examples and scholarly references that substantiate the insights gained on the CRO and LPO.

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