Analyze how internal communications support ethical behavior within a company.

Analyze how internal communications support ethical behavior within a company.

3/11/2019 Communication and Ethics Scoring Guide

https://courserooma.capella.edu/bbcswebdav/institution/BUS-FP/BUS-FP3050/190100/Scoring_Guides/u02a1_scoring_guide.html 1/1

Communication and Ethics Scoring Guide

CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED

Analyze how internal communications support ethical behavior within a company.

Does not identify internal communications related to ethical behavior within a company.

Identifies internal communications related to ethical behavior within a company, but does not describe potential impact on employee behavior.

Analyzes how internal communications support ethical behavior within a company.

Analyzes how internal communications support ethical behavior within a company and describes their potential impact on employee behavior.

Analyze how external communications reflect a company’s commitment to social responsibility.

Does not identify external communications related to a company’s commitment to social responsibility.

Identifies external communications related to a company’s commitment to social responsibility, but does not describe potential impact on public perception.

Analyzes how external communications reflect a company’s commitment to social responsibility.

Analyzes how external communications reflect a company’s commitment to social responsibility and describes the potential impact on public perception.

Propose potential improvements to internal communications.

Does not identify potential changes to internal communications.

Identifies potential changes to internal communications but does not connect those changes to ethical behavior within a company.

Proposes potential improvements to internal communications regarding ethical behavior within a company.

Proposes potential improvements to internal communications and justifies those improvements based upon identified weaknesses or opportunities of current communications.

Propose potential improvements to a company’s external communications regarding its social responsibility.

Does not propose potential improvements to a company’s external communications.

Identifies potential improvements to a company’s external communications but does not connect those changes to its expression of social responsibility.

Proposes potential improvements to a company’s external communications regarding its social responsibility.

Propose potential improvements to a company’s external communications regarding its social responsibility and justifies those improvements based upon identified weaknesses or opportunities of current communications.

Write clearly to convey the intended content and follow APA rules for attributing sources.

Writing does not clearly convey the intended content or does not follow APA rules for attributing sources.

Writing conveys the intended content and follows APA rules for attributing sources, but is inconsistent in terms of clarity and organization.

Writes clearly to convey the intended content and follow APA rules for attributing sources.

Writing conveys the intended content, is consistently clear and well-organized, and follows APA rules for attributing sources.

You may also like...