Revision-423: Rose CMN 6010

Revision-423: Rose CMN 6010

Browse the Wayfair website.

How effectively does the site manage the consumer decision journey described in the McKinsey articles (posted in the Week 5 Supporting Materials folder)?

What principles of persuasion are used by the site to accelerate the purchasing decision and promote active loyalty. Be specific with your examples and references to the McKinsey articles.

400 words, worth 4 points. Remember, I am expecting more than a summary of the week’s readings – share your own insights, ideas, and experiences when appropriate

PERSONAL information: im chinese girl, born in Beijing, 25 years old,

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