foreign market and domestic markets

1. Description of each market from the New Shoes Simulation

2. Explain how the foreign market differs from the home and domestic markets

3. Complete the following matrix identifying each element of the marketing mix as either H (High), L (Low), or M (Medium) for each region. Be sure to complete the matrix based on the target market (consumer) for each market (home, domestic, foreign).

a. Provide support for your reasoning process and assessment.

  Home Domestic Foreign
Product      
Price      
Consumer Promotion      
Advertising      
Personal Selling      
Dealer Promotion      

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